What I do.

Turn strategy into action and bring ideas + stories to life.

I work across editorial, cultural strategy, brand, PR and partnerships -shaping ideas, building connections and bringing ambitious creative projects into the world.

Cultural & Creative Strategy

Shaping ideas, strategies and projects grounded in culture, place and possibility.

Partnerships & Collaboration

Bringing together the right people, organisations and resources to make things happen.

Editorial & Storytelling

Developing stories across print, digital and film -from the first idea through to publication.

Cultural Advocacy

Building relevance, visibility and meaningful connections between brands and audiences.

Research, Planning & Delivery

Turning evidence and ambition into clear plans that can move forward.

Creative Producing

Leading complex creative projects from concept to delivery.